SOLUTIONS
PLANNING
Planning is thinking and discussing the companies directions required to achieve their goals. Need to create a plan, forecast what the future could look like. Evaluate alternatives
choosing and deciding course of action. Marketing is the planning process.
STRATEGY
A strategist has the responsibility of setting goals for the company and develops innovative trade ideas and assists in marketing those ideas. It is the formulating and the implementation of the companies planning.
RESULTS
The end result is the conclusion and outcome of the these goals. The payoff, the harvest, the sales increases, reaction of the planning.
Did we grow in our quality, variety, merchandising, and educational programs? Did we increase our bottom line?
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